… Third, it must confer a
selective
advantage
on the recipient. Fourth, it must distort or threaten to distort competition (judgment of 21 December 2016, Commission v World Duty Free Group and Others, C-20/15 P and C-21/15 P, EU:C:2016:981, paragraph 53). …
… It states that, since 2005, it has conducted annual ‘litter collection’ events, aimed at
protecting
the Danish
environment
by retrieving littered waste and that, since 2008, it has focused on the retrieval and collection of empty cans and has collected more than 1.6 million of these. …
… It merely ensured, on the basis of the purpose and general scheme of that measure, that the alleged losses of resources were not in reality a means of granting a particular
advantage
to the undertakings concerned (judgment of 17 March 1993, Sloman Neptun, C-72/91 and C-73/91, EU:C:1993:97, paragraph 21).
102 Secondly, the fact that the non-collection of the VAT on the deposit may lead to a
selective
advantage
to its recipients, even if it were to be established, is ineffective, since, first, the …